แสดงบทความที่มีป้ายกำกับ Marketing แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ Marketing แสดงบทความทั้งหมด

วันอังคารที่ 24 พฤศจิกายน พ.ศ. 2552

Clickbank Affiliate Marketing vs eBay Affiliate Marketing

Since the launch of Amazon.com in 1995, the number of affiliate marketing programs offered on the internet has grown enormously. Although Amazon.com was one of the pioneers with their affiliate program, other affiliate providers such as eBay and Clickbank now arguably offer a more diverse and profitable affiliate program.

The eBay Affiliate Program

Put simply, eBay launched their affiliate program to obtain more targeted traffic to their site. Originally many webmasters used the eBay affiliate program simply to make additional revenue from their existing web site. This has changed recently with an advancement in the quality of RSS feeds leading to a number of different affiliate store scripts flooding the market. These affiliate store scripts have created a new phenomenon where new eBay affiliates establish an affiliate store as the primary purpose of their web site and then add relevant content. EBay affiliates are now creating web sites that are established primarily to make affiliate commissions and not necessarily to provide useful and relevant content for the visitor.

My eBay Affiliate Store

I have an interest in golf and established my own eBay affiliate golf store called davesgolfstore.com using an eBay affiliate store script called Build A Niche Store. I provide my own web site content and have a direct feed of products from eBay. Every product listed on eBay under the golf category is displayed on my site in real time. When somebody clicks on a set of golf clubs listed on my site they are taken directly to eBay. If they place a successful bid I receive a commission from eBay ranging from 20-65% of eBays income. When I refer a new customer to eBay who makes a successful bid I receive a commission up to $24. The one downside of being an eBay affiliate is that you rely heavily on generating organic traffic from top listings on the search engines. The average commission I receive per sale is between $1-2. These commissions are quite small and it makes it difficult to use other traffic generating methods such as pay per click advertising. Given the search engines constantly update their page ranking algorithms, the inherent risk is it becomes difficult to generate consistent traffic as you rely heavily on organic searches.

Clickbank Affiliate Program

Clickbank offers an affiliate program that is primarily associated with promoting digital products that are predominantly ebooks. Similar to eBay, ClickBank has a diverse range of products to promote over a number of different categories across a range of interests and hobbies. The primary difference between Clickbank and eBay relates to the commissions paid per sale. Clickbank affiliates can earn between 25% to 75% per sale price while eBay commissions are based solely on eBay's revenue per sale and not the total sale price of the item. The majority of eBooks available on Clickbank are "How To" type ebooks. Historically these types of ebooks sell in high volumes and suit the internet given buyers generally have instant download access to the ebook they purchase. Given the digital nature of Clickbank products , promotion does involve providing more content rich web sites as potential buyers generally require more information before they make a purchase. Buyers take a different approach to eBay where generally the majority of goods purchased are still "hard goods" and most buyers already have an understanding of what they are purchasing.

Clickbank or eBay - You Decide?

There are more resources online when it comes to making money on Clickbank as opposed to making money with eBay affiliate marketing. Wealthy Affiliate.com is one of the more popular making money with Clickbank resources available on the internet while Build A Niche Store is now commonly used amongst eBay affiliate marketers. If you are willing to provide a content rich site, promoting Clickbank products can be very profitable given the higher commissions received where as eBay affiliate marketing is more suitable for those who don't necessarily wish to develop content rich sites and prefer to promote traditional type "hard goods".

Running a web site that is established primarily to make affiliate commissions is some what a floored concept. A web site should be created for the purpose of providing relevant and useful content to the visitor, and then relevant affiliate and non affiliate links can be provided to the visitor to help them further with their search.





To learn more about Wealthy Affiliate University, Build A Niche Storeor Affiliate Marketing you can visit my web site at ehomebusinessonline.com

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วันศุกร์ที่ 11 กันยายน พ.ศ. 2552

Marketing Makes the Difference - Especially With Investment Goods

The 'AIDA'-principle is still valid:

A = Attention - get the attention of potential clients/market segments in the suitable surrounding with targeted information
I = Interest - spark the interest of those viewers giving full information about advantages and possible profit to be reached using our product/s
D = Desire - should be reached through the above and with some references mentioned
A = Action - make it easy for the interested party to reach you, ask questions, have a representative visiting them and more.

In recessive phases one will see the value of a successful marketing: The dependency of specific market segments and / or regional markets or clients is relatively small. The company and the employees have a better sleep and at the same time it is taken care that as soon as the economy/the respective market or market segment revives the company is 'available' as in fact she never was gone.

To reach this a big number of - relatively low-cost - solutions are available, whether perfectly to be found websites, participation in forums or social networks, regular press releases technical articles using the most suitable places/newsletters/ and much more.

The keywords in this context are 'targeted' - 'consistent' - 'client focused'.

The starting point, however, always has to be that one has/gets information concerning the potential market segments/clients - everywhere, i. e. in all regions being of interest for the product, there the economic fields, etc. as well as the needs/expectations of the respective clients. These have to be analyzed and fulfilled as far as possible, i. e. also who are the clients of our potential clients, what are their plans for the future and which are the plans for the respective industry, and so on.

Remarks:
"Who makes others successful becomes successful himself!"
"First think of others then they think of you".

The economies are still going on and also the products of the different producers are still needed and produced, however, the buying frequency as well as the price-elasticity decrease.

Products, however, which fulfill the needs/wishes of the clients totally or even succeed his expectations - whether by an additional guarantee, special features, or else, helping him again to sell his own products more successfully still can be sold at good prices.

As said before: The economies just don't collapse totally all over the world. Even cars are bought again - even without support by the Governments -, however, they have to fulfill additional parameters: Be price-'worthy', answer to environmental regulations, have a lower consumption, have a good resale value and generally a good price:performance ratio, plus any further feature. In this context we can see who thought as well of the buyers, as the technical aspects as the environment - THEY ARE SUCCESSFUL

So we have to ask ourselves why certain car producers (you can, however, easily look on a comparable way to producers of machinery and the like) are more successful then others. Most probably a few of the above aspects are taken into consideration.

A German consultant years ago stated: "We are entrepreneurs, not neglectors".

SO: We have to do something and become more active.



One possibility to check your own marketing system is available at 'Test your marketing' on the website.
Michael Richter - International Marketing- and sales consultant - concentrates for more than 35 years on strategic marketing planning as well as marketing and selling of investment goods and long-lasting consumer goods in/to all 5 continents. He offers this knowledge and experience to his worldwide clientele. From 1991 he works as an independent marketing consultant, especially for SMEs worldwide. In addition he holds national and international/internal and external lectures on international marketing matters - especially European Union.
Hauptstrasse 27
88422 Seekirch/Germany
Marketing: http://www.marketing-und-vertrieb-international.com/en/
Country experience: http://www.internationales-marketingkonzept.de/en/
michael.richter@marketing-und-vertrieb-international.de Phone: +49-7582-933371, Fax: +49-7582-933372
With more than 30 years practical experience in marketing in/to all 5 continents I offer assistance and/or training in internationalizing >> market research, marketing plan, practical implementation - Europe and/or worldwide on the spot.

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วันเสาร์ที่ 5 กันยายน พ.ศ. 2552

Drop Shipping Goods - Make Cash by Marketing Drop Shipping Goods

Have you ever considered about conducting an online trade? If you wish to do a successful internet business then you should use drop shipping items to make more profit.

There are many kinds of online industries nowadays. At the present, people can do business from their houses and make extra money to support their families.

There are several types of online trade from blogging to online shops. But in this piece of writing, you'll be able to get information about online shops and how you can make your online shop successful with the assistance of drop shipping goods.

In order to locate the right drop shipping goods, you need to locate the right drop shipping group first. Only then, you'll be able to get the right drop shipping goods for your industry. You may know already that there are many drop ship businesses on the net.

Thus, you should thoroughly check for the right drop ship group for your industry because this is the first key to success. If you fail to do so and do business with the first group that you come across, then there is a great chance that you end up bearing loss not just financial but you will as well loose your trustworthiness in the market.

Therefore, you have to ensure that you locate the right drop shipping business with the right drop shipping goods that can assist you to earn income from your online trade.

The right goods are those, which take a smaller amount time to sell and they're also safe to deliver to your buyers. In simple terms, you can tell that the right item is that, which only gives you income and there are no dangers involved in using it.

You must ensure that the goods are being provided to you on a wholesale rate so that you can vend them to make more profit. These drop ship goods are easily available with all of the wholesale companies and you need to locate the right one for your business in order that you can earn profit from your online industry.

With the assistance of a drop ship company providing you with the drop ship goods, you can easily earn a lot of income from your online trade by marketing quality items to your buyers and timely shipping it to them for the best. Just be wise, be patient and be very careful and choosing for the perfect one.



In order to make money in business online, one of the core factors determining this would be the strength of your supply chain.
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